TV ad: Weet-Bix: Space

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Top 6: October 6th 2010

Sanitarium has followed up its Tim Cahill 'Opera' campaign for Weet-Bix with a cut-through new campaign featuring Cahill and Brett Lee in outer space saving Australia from an asteroid attack. Created by BWM Sydney, 'Space' leverages three of Weet-Bix's most valuable assets: international soccer star Cahill , international cricket star Lee and the equally legendary jingle 'Aussie kids are Weet-Bix kids'.

Category Food
Client Sanitarium
Agency BWM isobar
Production Filmgraphics
Country Australia
Uploaded 1 October, 2010

Credits

Director
David Denneen
Executive Creative Director
Rob Belgiovane
Creative Director
Rocky Ranallo
Producer
Amanda Cain
Copywriter
Mick Hunter
Art Director
Ian Morton
Creative Group Head
Tim Bloore
Agency Producer
jade wannell
Creative Group Head
Michael O'Rourke
Executive Producer
Anna Fawcett
DoP
Matt Stewart
Editor
Toby Denneen

Other credits

Post: Fin Design & Effects

SFX Supervisor: Justin Bromley

Sound: Nylon

Board Account Director: Richard O'Rourke

Account Director: Smita Yagnik

Project Manager: Jade Ogden

Sanitarium GM Sales and Marketing: Rick Wilson

Sanitarium Marketing Manager Brands: Steven Read

Sanitarium National Advertising and Media Manager: Peter Davis

Sanitarium Weet-Bix Senior Brand Manager: Amy Hiscock

Weet-Bix: Space

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Weet-Bix: Space

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