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Top 6: October 6th 2010
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Lotto: Lucky DogTop 6: October 6th 2010
The new campaign for Lotto, via DDB New Zealand, is spearheaded by a two and a half minute commercial featuring a touching story of sailor Russell and his loyal dog Wilson who discover on the My Lotto site that their regular Powerball ticket is the big one! Shot by Steve Ayson and DoP Geoffrey Simpson the cinematic spot features a soundtrack sung by Australian legend Nick Cave. This is the first time Nick has allowed his unique voice to be used on a commercial.
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