Iceland: Iceland: Dinner Party

Iceland have revealed their new Autumn TV campaign which has been produced by The Mob Film Company, directed by Vadim Jean, and written by The Tom Reddy Agency.
The brand signals a change in strategy, shifting away from celebrity endorsements by focusing on 'real mum's'. Vadim has delivered stunning food photography styled by celebrity chef Silvena Rowe and polished performances from a cast of real Iceland Mum's found through a series of in-store competitions throughout the UK.