TV ad: Iceland: Christmas Iceland Advert

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Beta London launches its first campaign for Iceland with dancing mums and a
hot-stepping Jason Donovan.Beta’s brief was to create high impact advertising that would raise consideration of Iceland amongst its existing customer base, to counter the weight of competitor activity in the lead up to Christmas. Having identified the untapped potential of the “That’s why mums go to Iceland” line and a need to get real mums back into the heart of the campaign, (Beta) re-cast some of the Iceland customers who had been auditioned earlier this year, following Iceland's strategic decision to adopt a customer as the Face of Iceland.