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Seek: Child Care
Everybody has a calling. A passion to do something that really makes them happy. But lots of people don't pursue theirs because they don’t have the right education. That's why Australia's number one job site, SEEK, has launched a new service that helps people find the right course for their calling.
Leo Burnett Melbourne developed the launch campaign for SEEK Learning, which kicks off with a TV commercial directed by Paul Middleditch. The campaign shares the stories of people who are clearly stuck in the wrong job, and just can't suppress their passion for their true calling. Thanks to SEEK Learning, they can finally stop dreaming about their dream job, and find a course that can help them start doing it. A second TV spot, Radio, digital and OOH will round out the campaign in coming months.
Marketing Manager – Digital and Learning: Justin Lyster Related |
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