Seek Australia: There's a new job every 30 seconds

You’re about to see a typical 2-minute Australian ad break, with media bought in 30 second blocks. Seek, Australia’s No. 1 job site, wanted to prove its unique positioning that ‘a new job appears on their website every 30 seconds’. To dramatise this claim, Leo Burnett Melbourne purchased the beginning, the end and the space in between each ad during a commercial break. Unforgettable images appeared before the viewer every 30 seconds to represent the arrival of a new job on seek.com.au The combined media buy equates to one 30 second spot)