Seek Australia: Why settle? Seek

Clemenger BBDO Melbourne and Australia's leading job site, Seek, have launched a brand campaign titled Why Settle? Seek. It’s well established that career choice affects workers' happiness. But this campaign explores the impact of job satisfaction on family and friends. It focuses on three real Australian families. Children, wives, mums and friends had the chance to choose a new career for loved ones, who were unfulfilled in their jobs. Then the workers got to try out their families' ideas.