Top 6: November 3rd 2010
Interactive
Metlife: Metlife centralTop 6: November 3rd 2010
Created by SapientNitro, New York,the MetLife Central is a digital experience featuring multiple touch screen engagements, a central hub online, prizes and digital souvenirs, and a centralized customer loyalty program. The in-venue elements feature a series of engagements and activities, including augmented reality and social media tie-ins, and are accessible on multiple touch screens ranging in size from 15” – 82.” The experience allows fans to seamlessly and intuitively navigate from one screen to another engaging with MetLife and enhancing their overall visit.
Engagement Lead: FK Funderburke |
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