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WORKSHOP: WORKSHOP's work for Plum TVThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Plum TV sought to re-brand itself as fun, informational, current and all new. Workshop developed a long term positioning with advertising, design, promotional materials, bus wraps and delicious street stunts around the tag "Get the Juicy Stuff." The campaign launched in the summer and will run through the year. An oversized, almost quivering, moist, juicy plum, shot by McNamara, is at the center of the sleek imagery, which has aided a dramatic viewership increase.
About WORKSHOP: Traditional advertising = waste, lack of attention to craft, and an inability to produce. WORKSHOP = a detail-obsessed, zealous, smart, experienced group of craftspeople - creatives, account thinkers, and producers who conceive, shoot, produce, develop, engineer, craft and polish smart, compelling work that makes brands stronger, products more valuable, and consumers happy. With world-class creative, production and editorial facilities, full digital capabilities and a working studio, WORKSHOP produces great work and delivers results...efficiently. Read more: http://www.trustcollective.com/portfolio/content/workshop_plumvolkl.php#ixzz15TAig4sM
Client: Plum TV |
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