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Plum TV sought to re-brand itself as fun, informational, current and all new. Workshop developed a long term positioning with advertising, design, promotional materials, bus wraps … read moreand delicious street stunts around the tag "Get the Juicy Stuff." The campaign launched in the summer and will run through the year. An oversized, almost quivering, moist, juicy plum, shot by McNamara, is at the center of the sleek imagery, which has aided a dramatic viewership increase.
About WORKSHOP:
Traditional advertising = waste, lack of attention to craft, and an inability to produce. WORKSHOP = a detail-obsessed, zealous, smart, experienced group of craftspeople - creatives, account thinkers, and producers who conceive, shoot, produce, develop, engineer, craft and polish smart, compelling work that makes brands stronger, products more valuable, and consumers happy. With world-class creative, production and editorial facilities, full digital capabilities and a working studio, WORKSHOP produces great work and delivers results...efficiently.
Read more: http://www.trustcollective.com/portfolio/content/workshop_plumvolkl.php#ixzz15TAig4sM
read less...Client: Plum TV
Agency: WORKSHOP
CD(s): Arthur Bijur, David McNamara
Prod Company: COLLECTIVE
Photographer: David McNamara
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