WORKSHOP: WORKSHOP's work for Völkl

Völkl, known internationally for their skis, brought WORKSHOP in to handle its growing tennis racquet business. While its racquets are well known and respected overseas, the company's product is new to the US, so WORKSHOP launched an aggressive campaign during the US Open to introduce the products to American consumers. Elements included print and a web campaign with a viral about the world's longest tennis match that demonstrated the racquet's superior arm protective design.

About WORKSHOP:

Traditional advertising = waste, lack of attention to craft, and an inability to produce. WORKSHOP = a detail-obsessed, zealous, smart, experienced group of craftspeople - creatives, account thinkers, and producers who conceive, shoot, produce, develop, engineer, craft and polish smart, compelling work that makes brands stronger, products more valuable, and consumers happy. With world-class creative, production and editorial facilities, full digital capabilities and a working studio, WORKSHOP produces great work and delivers results...efficiently.

Read more: http://www.trustcollective.com/portfolio/content/workshop_plumvolkl.php#ixzz15ThCaEU8