TV ad: LG: Abandoned

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Abandoned household appliances and the dulcet tones of Roy Orbison’s Losing You feature in a new TV and online drive to promote a new 10-year warranty for LG.

The campaign launches as consumers return to the market following a GFC-led downturn that saw sales of home appliances decline. An upswing in home renovations and growing consumer confidence is now driving activity in a sector dominated by heavy price competition and constant technological innovation.