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Outdoor
LG: LG Done in One
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The GPY&R Sydney's idea was to show how much the LG 15KG washer can wash. So we filled it with 71 items of clothing and then washed the whole lot in one go.The clothes were then stitched together to make a 12.66m x 3.35m billboard that directed people to a landing page where they saw how it was made, learnt about the washer and found the nearest store to buy it. The billboard was placed in a high traffic location on Qantas Drive near Sydney airport for three weeks, capturing the attention of passing motorists.
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