Amaysim: Purification

Based on a successful European business model, amaysim is a pure SIM-only product offering low rates for voice, SMS and data, with no flagfall Australia-wide, meaning the average Australian mobile user can expect to save up to 50% on their bill.

This spot, via BMF Sydney, is part of an integrated campaign just launched with a massive presence across multiple channels - from outdoor to TV, POS to online.