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Amaysim: Less hassle, more HoffThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch a new "hassle free" positioning for Australian challenger telco, amaysim,Special Group asked David Hasselhoff to change his name to David Hoff. Launching it through his social channels set the worlds media abuzz shining the spotlight on the brand after the reveal.
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