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Interactive
Voltarol: Movement Powers Life
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At Westfield London, shoppers were asked to power the show by movement.The dance floor collected the energy from their dancing and as soon as it reached 100% energy levels, live dancing holograms appeared. These live holograms literally talked to people, encouraging more shoppers to get on the dance floor. This brand experience for the muscle and back pain reliever worked perfectly with Voltarol's tag line - Joy of Movement.Agency: Saatchi & Saatchi Switzerland
Global Brand Head Voltaren : Rummana Hasan Related |
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