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Top 6: June 1st 2011
Interactive
Voltarol: the-body-language.comTop 6: June 1st 2011
Voltarol, the no.1 muscle pain reliever, wanted to bring their 'Joy of Movement' brand purpose to life in a fun & memorable way. On the-body-language.com, everybody can send a personalized message to a friend with just a few clicks. The final outcome is a joyful video in which a contortionist moves and creates each letter of the message. The message is literally personal, since it's possible to upload your face on the contortionist. In the same website created by Saatchi & Saatchi, Switzerland it's also possible to download font files to create your own body language. The creation of the letters has been absolutely real, without any use of CGI, highlighting how flexible a healthy body can be.
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