Folksam: The Emotions Barometer

For Folksam, one of Sweden's largest insurance companies, Akestam Holst Stockholm launched this Emotions Barometer site that gauges the emotional temperature of the country.
The site poses a game of 20 questions to the visitor and translates that info to the emotional variations across the country. It also provides users with an idea of others who share their passions as well as links to their areas of interest.