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Folksam: Mini Maestros


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One kapellmeister, 15 toddlers, only 5 weeks to prepare an advanced classical composition - this is what happens.Erik Satie’s Gymnopédie no 1. has been performed at some of the most impressive concert halls around the world, at grand Parisian parties in the 20’s and not the least in the modern cult movie The Royal Tenenbaums, but in this new campaign from one of Sweden’s largest insurance companies Folksam the spotlight turns in a different direction when the piece is performed by 3-4 year old kids with noprevious musical experience. The campaign movie shows the toddlers performing live together on their grand pianos
orchestrated by kapellmeister and composer Jan Risberg of the Royal College of Music in Stockholm.
Other credits

Filip Laurent - Copywriter

Johan Landin - Art Director

Johan Östlund - Client Lead

Jerker Winter - Planner

Frida Detter - Account Manager

Henrik Adenskog - Interactive Account Director

Leila Widgren - Agency Producer

Torbjörn Krantz – Graphic Designer

Christer Kildén – Executive Producer

Gustav Appelgren – Producer

Marcus Johnson – Film Director

Fredrik Bäckar – Cinematography

John Mork – Documentary Producer

Erik Ericsson – Documentary Cinematographer

Lena Strand – Marketing Manager Folksam

Linda Holmsten – Project Manager Folksam

Film Production Company: Film De Liberté

PR Agency: FLB Europe

Media Agency: Maxus

Content Distribution Agency: Be-On

Documentary Filmmaking: Silvio Entertainment

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