Unknown: Cocko OUT

Our major concern is and remains "the offensive battle against HIV" - through education and the use of condoms. This motto, we have taken literally for this year's World AIDS Day. In a specially developed online game, we look at adolescent males and encourage them to use condoms. We can virtually step into the boxing ring and fight against the HIV virus. Especially younger people have a false image of HIV. Only 38% of 16 - to 20-year-old described AIDS as a dangerous disease. This affects their actions. You do not protect themselves adequately and go as the risk of HIV infection. Young people to realize that AIDS is a dangerous disease, of which one can easily protect themselves.



As unusual and playful, the idea sounds, it is based on scientific knowledge of learning research. Messages and information are many times better absorbed when they are brought to life with all senses. The principle takes into account the biological structure and functioning of the brain and is the term multi-sensory learning known. In combination with the use of new media, we want to offer the latest and most memorable of AIDS education for young people. A great online promotional campaign on World AIDS Day, where you can fight the HI virus virtually using an AR-condom. All under the motto: condom suggests HIV!