Boston Bruins: Bear Hunter

Cutting Room, NY editor Merritt Duff and Picture Park, Boston director Mike Maguire turn the tables on live game footage for the Boston Bruins in the new :30, “Bear Hunter,” out of Mullen, NY. The spots features two Boston Bruins fans who are intimidated by the real-life version of the bear mascot while watching what seems to be a hockey game at a local bar. The spot features the copywriting of Medford, MA fan Chris Crawford who won the “Bruins Rules” contest with the line, “Leave the play-by-play to Jack.” With this line, to be featured in the ongoing Bruins commercial campaign, Crawford pays his homage to the well-respected Boston Bruins’ commentator, Jack Edwards.