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Web Film
Boston Bruins: Arnold Worldwide and Boston Bruins Launch Video
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Arnold Worldwide and the NHL's Boston Bruins have teamed up to unveil “The Bear and the Gang” – a viral video campaign starring The Bear and other popular Bruins-related figures. The “Bear and the Gang” videos are about 60-seconds each and were created in the style of popular 80’s sitcoms. They offer a glimpse into the life and shenanigans of the popular Bear character and his Bruins friends, all of whom fans will certainly recognize.
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