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Interactive
Honda: Happy Honda Days
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RPA's “Happy Honda Days” campaign that communicatess unbridled holiday happiness launches on Facebook with the one-of-a-kind “NaughtyOrNice-a-tron” app: http://apps.facebook.com/naughtyornice-a-tron. Scouring a user's past year of Facebook activity, including status updates, comments and likes, a specially-developed algorithm evaluates their language usage and searches for key behaviors to determine if the user has been naughty or nice. Users are encouraged to post or share their score and can see their friends' scores if they have used the app.As the app processes a user's data, the “NaughtyOrNice-a-tron” machine animates, updates the user on its progress, and displays some of the naughty or nice items it uncovers. The charming, vintage-electronics, paper model look of the machine itself was created by artist Dan McPharlin. Landscape and scenery elements were designed by Buck.
User Experience: Pramit Nairi, Todd Rutherford Related |
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