TV ad: Honda: CR-V Forecast

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This spot, via RPA, Santa Monica, creatively employs the storytelling framework of a five-day weather forecast to demonstrate the Honda CR-V's driving capabilities under different conditions.

Category Automotive
Client American Honda Motor Co., Inc.
Agency RPA, Santa Monica
Production Brand New School
Country United States of America
Uploaded 5 February, 2011

Credits

Director
Ben Go
Chief Creative Officer
David Smith
Senior Art Director
Hobart Birmingham
Group Creative Director
Joe Baratelli
Group Creative Director
Jason Sperling
Copywriter
Perrin Anderson
Agency Executive Producer
Gary Paticoff
Agency Producer
Phung Vo

Other credits

Production Company: Brand New School LA

Director & Editor: Ben Go

Director of Photography: Bill Bennett

Executive Producer: Jason Cohon

Line Producer: Jane Van Dyke

Production Supervisor: Kenia Gutierrez

VFX Supervisor: Vadim Turchin

VFX Producer: Amy Russo, Josh Wakefield

Production Designer: Jeff Higinbotham

Matte Painters: Andrew Park, Eric Urquhart

Designers: Tiffany Dantin, Kris Wong, Ken Quemel, Patrick Hruby, Sakona Kong, Wakako Ichinose, Ugo Nonis

3D Animators: John Sadler, Emil Nilsson, Ryan Kirkwood

Compositors: Ergin Kuke, Ryan Kirkwood

Flame Artist: Matt Lydecker

Production Coordinator: Italia Piefederici

Assistant Editor: Brenden Mendez

Music Track: Mr. Little Jeans - "Rescue Song (RAC Remix)"

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Honda: CR-V Forecast

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Honda: CR-V Forecast

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