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Southwest Airlines: Roadblock
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Taking an opportunity to remind holiday travelers about Southwest Airlines' 'bags fly free’' policy, GSD&M Idea City and directors The Hoffman Brothers took a 70s-cop-drama approach on its series of national spots. Featuring a S.W.A.T. team of Southwest employees in various scenarios where they free bags held hostage by a competing airline, the spots include key shots of competing airline jets — recognizable by their white bodies and blue/red markings, but with branding blurred. The actual planes shot were Southwest’s own distinctive blue and red aircraft. Enter Chemical Effects to color correct this key story element and create a nifty crash zoom-in on an official-looking in-camera badge that becomes a stylized emblem for the Bags Fly Free patrol.
Line Producer: Mark Conley Related |
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