Interactive ad: Cadbury: Share the Joy

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Top 6: December 22nd 2010

Sharethejoy.co.nz is the online hub for Cadbury's integrated and
interactive Share the Joy campaign. Share the Joy is a movement
designed to make New Zealand a happier place to be. It's all about
saying 'yes' to those everyday moments of joy, having fun, and sharing
those little moments with others. The site allows New Zealanders to
share their moments of joy with others by uploading images and videos
and passing them on via Facebook, Twitter and email. The site also
allows visitors to experience or re-live the myriad of Share the Joy
events staged around New Zealand (such as the Snow Globe and Clapping
Christmas lights).