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Top 6: January 19th 2011
Outdoor
Heart of the City: Rubbish Bags - after
Top 6: January 19th 2011
Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. The agency turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The 'Beautify your City' campaign was created to make Auckland a more beautiful city. They prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.
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