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Top 6: January 19th 2011
Outdoor
First United: SculpturesTop 6: January 19th 2011
Discussions about the homeless tend to dwell on the negative. DDB Canada chose to show how First United has had a positive impact. They placed 'empty' sculptures of homeless people on the streets of Vancouver, accompanied by signs that read: HELP get someone off the streets. Change cups held slips of paper that directed the public to Facebook profiles of people that had gotten off the streets, thanks to First United.
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