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AAMI: A musical extravaganza
BADJAR Ogilvy, Melbourne has put to air a new blockbuster TVC for AAMI. The TVC's storyline follows a man on his travels through a car Armageddon, a land where theatrical car crashes abound. As he negotiates these crashes he meets a host of wonderful characters, who all join him on a crusade to secure a fairer deal. It was shot in a hyper-real context reminiscent of the Broadway musicals made popular in the 1950s.
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