AAMI: THE AAMIs

To launch the latest AAMI Insurance campaign we turned to a familiar face: the AAMI girl. Over the years she has always been there: her turn, her headset, her smile. A cultural icon, instantly familiar to all Australians. It was finally time to do something with the power of this very recognisable logo. In an unexpected, bold and fun way. In a 'not very insurancey' way. Finally, the AAMI girls are out from behind the desk. It's epic, fun and very,very AAMI.Agency: Ogilvy Melbourne