Jay-Z: The hits collection

Rap legend Jay-Z has taken the wraps off a gorgeous new website created to promote his upcoming anthology, According to Agency Net, the firm that created the new site along with Island Def Jam, its approach to social media integration “was inspired by a very basic insight: fans love to use social media, particularly Twitter, to post Jay-Z lyrics and illustrate their dexterity.” The Hits Collection.Not only is the site a beautiful example of how to market music using technology, it’s also a great case study for implementing social media in any website for an organically interactive experience.The entire site, which was built with Flash, is fresh and visually intense, executed in stunning black and white with atmospheric, New York City photography and classic typography.The site is rich with multimedia features, including full-screen images and gorgeously produced videos. These highly visual elements dominate and recede at the click of a mouse; user controls are intuitive and unique at the same time.Pages are organized by time period; for each period, you can view images, videos, discography and milestones.

According to Agency Net, the firm that created the new site along with Island Def Jam, its approach to social media integration “was inspired by a very basic insight: fans love to use social media, particularly Twitter, to post Jay-Z lyrics and illustrate their dexterity.”