GE: Harmony

GE's new iAd supports GE's ecomagination message and is another way for GE to extend and reinforce this message. Once the iAd loads, users will be invited to explore a world where they can shake, swipe and spin to discover how ecomagination is working to help people, nature and industry coexist in harmony. In all, there are four interactive experiences, each highlighting a specific GE innovation (Watt Station, making energy from waste, clean water and wind for clean energy). And for those without an iPhone, GE is also making it possible for people to interact and engage via placement of the iAd on GE's YouTube ecomagination brand channel. Agency: BBDO New York.