AT&T: Barcodes

AT&T, via firstborn, New York, have taken the concept up in a big way with their Mobile Barcodes. The unique graphic codes offer the ability to lead consumers to various types of destinations and are easy for marketers to customise and promote. Firstborn and Rodgers Townsend have created the marketing to show off the codes' strengths in a full-screen, video-based site. Short vignettes center on users scanning the codes in everyday life, reaping the benefits of exclusive video or directions to a new store. Hotspots within several vignettes give additional details about features.