 |
Top 6: January 26th 2011
Interactive
Orange: WriteontheskyTop 6: January 26th 2011
It's a user generated content augmented reality application, available for iphone and Android platforms. It was developed by Senior Interactive Bucharest as a campaign to promote a range of smartphones, but, due to the overwhelming results, with close to no media exposure, it became a new service from Orange. It's the first time someone asked us whether participating in an advertising campaign is for free :)We started the project with the preconception that smartphones are for tech savvy people from the big cities and we found out that smartphones are used even in villages, by people more familiar with Christmas cards.
Strategic Planner: Corin Chiriac RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
