Interactive ad: Orange: orange scriepecer

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It's a user generated content augmented reality application for iphone and Android platform smartphones.The brief was to promote a range of smartphones. Senior Interactive Bucharest decided to do this by providing content that can be experienced fully only on those smartphones.
Due to the overwhelming results of the campaign, with close to no payed media exposure, writeonthesky has transformed into a service, provided by Orange.
It's the first time that somebody asked me whether participating in an advertising campaign is for free:)