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Interactive
Orange: orange scriepecerThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
It's a user generated content augmented reality application for iphone and Android platform smartphones.The brief was to promote a range of smartphones. Senior Interactive Bucharest decided to do this by providing content that can be experienced fully only on those smartphones.
Due to the overwhelming results of the campaign, with close to no payed media exposure, writeonthesky has transformed into a service, provided by Orange. It's the first time that somebody asked me whether participating in an advertising campaign is for free:)
Strategic Planner: Corin Chiriac |
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