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Top 6: January 26th 2011
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Office of Traffic Safety: Trucker Safety![]() Top 6: January 26th 2011
These safe driving ads from Calder Bateman, Edmonton were specifically directed to commercial vehicle drivers (truckers). Research showed that messages focused on the personal safety of the drivers didn't resonate. So we created ads that focused on what the drivers would be leaving behind, and how their absence would affect their families.
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