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Top 6: January 26th 2011
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Land Rover: Construction

Top 6: January 26th 2011
This new work by Y&R Lima for Land Rover Phones, which launched in the UK and includes three print/poster executions, illustrates the virtual indestructability of Land Rover phones, mirroring the legendary ruggedness, strength and adventurous spirit that the brand is known for. Depicting the phones in three different strength test scenarios, the executions demonstrate the product’s toughness and reflect the different target consumer groups.
Credits Other credits

Global Creative Director, LandRover: Graham Lang; Regional Executive Creative Director, Latin America: Guillermo Vega

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