Print ad: Land Rover: "Rescue"

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This new work by Y&R Lima for Land Rover Phones, which launched in the UK and includes three print/poster executions, illustrates the virtual indestructability of Land Rover phones, mirroring the legendary ruggedness, strength and adventurous spirit that the brand is known for. Depicting the phones in three different strength test scenarios, the executions demonstrate the product’s toughness and reflect the different target consumer groups.