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OPG: River Monster
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For snowmobilers in the winter and boaters in the summer, the water around Ontario Power Generation dams and hydro stations can be dangerous and unpredictable. Although clearly marked, some people still insist on getting too close. Must be some sort of mystery to these folks. And that was the idea of this campaign for our client, Ontario Power Generation. Our heroes describe the mystery of the river in a Stephen King kind of way. Simple, intense and a little bent, it clearly gets across that staying clear helps you stay safe.
Our agency is Rain43 in Toronto. We’re only 6 months old. And we think we’re off to a pretty good start.
Account Team: Meagan Crichton, Patti Laine, Dennis Edell Related |
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