 |
Tv
Ontario Power Generation: Stay Clear, Stay Safe
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Catching “the big one” is the dream of every fisher. Whether novice or pro, those in search of a prize catch will often to go great lengths. For Dammy, an eager little beaver with a big love of fishing, finding the “right spot” could cost him his life. Created by Toronto-based agency The Hive, Dammy is the mascot of a new campaign from Ontario Power Generation, which casts a slightly different spin on the classic fish tale. In “Stay Clear, Stay Safe,” a fable told in campfire song, Dammy spends his life in search of a big fish. As he grows from kit to a grown beaver, it seems like he’ll never make his catch – until one day he spies the perfect fish leaping from the water. The only problem is that it’s precariously close to a hydro dam. Ignoring the warning sign, Dammy sets off to make his catch and his story takes a potentially deadly turn. The song ends with the cautionary line “Lots of fish there will always be… but just one you and just one me.”
Business Director: Cameron Stark Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
