Volkswagen BlueMotion: Mveledzo Community Organisation

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the radio campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising airtime to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.