Canon: Choir

The new Canon Powershot D10 camera enables users to take photos underwater.
The task for Giovanni + Draft FCB, Sao Paulo was to create a unique campaign to put this message across in a way that was as cool as the product feature itself. Thus, they created three print media ads featuring the classical situations that give rise to "cheesy" and funny photographs – beauty pageants, the family of a university graduate on graduation day and the first communion chorus.