Adilson Xavier

Adilson entered the world of advertising after some years writing lyrics and music for radio spots and films, when he decided it was time to create his own commercials. So, he began his career as a copywriter in 1981 Brazil’s top advertising agency: MPM.
From 1982 to 1986: copywriter and creative supervisor at Casa Propaganda. Over that period, he started gathering awards and made his debut as film director.
1986 - Giovanni Comunicações, Creative Director. 1990 - Comunicação Contemporânea, the hottest creative shop in Rio de Janeiro by that time.
1994 - Back to Giovanni, now as Partner/National Creative Director.
1998 - the joint-venture with FCB Worldwide was created.
1999 - Adilson was named member of FCB’s worldwide board.
2006 - Appointed as President/ Chief Creative Officer of the agency, renamed GIOVANNI+DRAFTFCB. Decided to leave the agency at the end of 2011, took 2012 as a sabatic year, dedicated his time to study storytelling technics and launch book.
AWARDS & … read moreFACTS: 1993 - “Copywriter of the Year” by the Brazilian Advertising Association.
2002 - Caboré Award as Creative Professional of the Year, voted by the brazilian advertising and marketing community. Also in 2002, elected “Advertising Person of the Year” by the Brazilian Advertising Association. 2004 - “Advertising Person of the Year” by Rio de Janeiro’s Colunistas Award. 2005 - named president of the Brazilian Association of Advertising – ABP. 2013 - entered the Hall of Fame of CCRJ (Rio de Janeiro Creative Club) Annual.
Over his career, Adilson has been awarded several Brazilian and international prizes (Cannes Lions, Clios, London and NY Festivals, among others) and participated in the most important events of his area, many times as a member of the jury, such as five times at Clio Awards and at the 1998 Cannes Festival (Film Jury).

4 books published: The God of Creation (2007), E. The Ideas Thrower (2010), Flying over Babel (2012), Storytelling - Histórias que deixam marcas (2015).
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