Coopertax SP: Alcohol and Driving - Don't Mix

Official figures attribute Brazil with one of the highest rates of traffic accident deaths in the world, and the most shocking fact is that alcohol is a factor in 75% of fatal accidents. With the objective creating awareness among motorists about the risks of drinking and driving, Giovanni Draft FCB Sao Paulo developed a direct and objective institutional campaign, with an uncommon approach, which stands out among all the dramatic language of traditional campaigns that motorists tend to ignore nowadays.