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Interactive
IITTALA: Iittala – Always in this moment
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Iittala's ambition is to expand as a Finnish brand internationally, inspiring its customers through storytelling and the contextual use of it’s products in people's every day lives.
The role of this concept designed by 358, Helsinki was to engage people in multiple levels of interaction, beyond just the product specification and price. Increasing reason to believe and return visits to the site. The concept is based on an interactive image, and one that captures a specific moment. People are able to click on elements of that moment, zooming into specific product and lifestyle information – in essence exploding the moment to see the individual parts. Two levels of storytelling provide product and designer information, but also give tips and inspiration on classic Finnish recipes and lifestyle choices. When zoomed to the "deep view" readers can discover related products and other moments, they also have a direct option to buy.
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