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AARP: Drive To End Hunger Logo
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Every day, over six million older Americans face the threat of hunger. AARP didn’t want to just beat this problem. They wanted to do it in record time. So they teamed up with four-time Sprint Cup champion Jeff Gordon in the Drive to End Hunger. This partnership wasn’t just something new for Gordon and AARP. It was also the first cause-based sponsorship in NASCAR history. To promote this historic initiative, GSD&M did everything from completely redesign Gordon’s new #24 car to produce an integrated campaign, including television, print and at-track promotional materials.
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