Canon: TruCapture

Canon Australia, via Leo Burnett Sydney, launched its new Canon Digital Camera campaign on March 6, with the national airing of its new "TruCapture" TV commercial on channels Seven and Ten. The $5 million campaign, which includes TV, print, online and in-store activations, showcases how Canon's TruCapture technology allows you to take photos that are so 'true-to-life' they transport you back to the moment.