Canon: Bring Your Curiosity

Following the introduction of Canon’s Curiosity campaign, which saw 78-year-old Irene Zagoridis travel to Greece for the first time since childhood, the second ‘un-curious’ traveller has returned from his trip to Ethiopia. Peter, a 27 year old who had never left Australia and spends much of his time caring for his father and grandmother was the second Canon participant to embark on a journey to ‘unlock his curiosity’. Throughout his journey, Peter spent time with three Ethiopian tribes that allowed him to venture out of his comfort zone. Agency: Leo Burnett Sydney