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New Balance: Let's Make Excellent Happen
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Working with Park Pictures Directors Ellen Kuras and Lance Acord via Arnold Worldwide, audioEngine's Rex Recker recently mixed an upbeat spot for New Balance, edited by Lost Planet Editorial Founder, Hank Corwin.
Let's Make Excellent Happen, set to the beat of The Dandelions On the 54, is a surging urban adventure following the arc of a New York City day and night building up to a big outdoor race. As the music pounds on, workers lay a temporary track on a Hudson River pier, where professional runners and regular people of all kinds converge to partake in a series of races that are alternately off-the-wall and intense.
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