TV ad: New Balance: Story Behind the Movement

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Global athletic leader New Balance together with global creative agency of record Arnold Worldwide unveil a new brand campaign that documents real people who are redefining the current state and future of running. The fully-integrated campaign introduces a new word, "Runnovation" which reflects New Balance's long-standing commitment to innovation and evolution around the sport of running.

Category Sportswear
Client New Balance
Agency Arnold Worldwide
Production Public Record
Country United States of America
Uploaded 11 July, 2013

Credits

Director
Jeremiah Zagar
Director
Nathan Caswell
Chief Creative Officer
Pete Favat
Creative Director
Mike Howard
Creative Director
Luke Perkins
Copywriter
Sara Goldsmith
Agency Producer
Kevin Goff
Planner
Angus McCoubrey
Planner
Karin Wood
Print Producer
Diane Bitro

Other credits

Broadcast Producer: Jamie Guild

Art Producers: Andrea Ricker, Sarah Doggett, Kersten Vasey

Business Affairs: Anne Joynt

Marketing Producers: Todd Sperry, Maggie Smith, Will Gurney

Production Company Executive Producer: Jeremy Yaches

Editorial Company: Edit Bar

Post Production: Brickyard

Photographer: Nick Laham

Print Production Company Point Productions

New Balance: Story Behind the Movement - November Project

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New Balance: Story Behind the Movement - November Project

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