Outdoor ad: First Floor Bar and Restaurant: Drunken Driectional Signs

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'First Floor Bar and Restaurant' is a little known beer bar located in Asia's largest IT hub, Nehru Place, New Delhi, India. They approached McCann Erickson India with their problem of not being able to attract too many customers to the bar - their presence getting lost amongst the millions of electronic shops and signboards around. So we came up with an unique solution.The response to this quirky activation-al experiment was overwhelming. The bar reported a 62% increase in footfall in a fortnight ! In a country where experimental advertising is only coming to age, the success of this activation is hopefully going to convince many more clients to experiment with fresh and fun alternative techniques of advertising.

Category Entertainment & leisure
Client First Floor Bar and Restaurant
Agency Mccann Ericson India Pvt. Ltd., New Delhi
Country India
Uploaded 22 March, 2011

Credits

Chief Creative Director
Prasoon Joshi
Executive Creative Director
Ashish Chakravarty
Creative Director
Tirtha Ghosh
Creative Director
Nakul Sharma
Art Director
partha sengupta
Copywriter
Annie Napolean

Other credits

Dop: Biplob Sardar

Director:Partha Sengupta,

Editor: Partha Sengupta

First Floor Bar and Restaurant: Drunken Driectional Signs

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First Floor Bar and Restaurant: Drunken Driectional Signs

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